What is advantage and disadvantage of email marketing ?

  Time duration :- 5 minutes 

    As we all know that in digital marketing , how is email marketing important for business or Ranking your Website or promote brands or products.

    Email marketing Advantage and disadvantage as per below details :- ⇓


If you want to know about digital marketing then click here

   Advantages :-



Permission-based - Your marketing list will be made up of people actively selected to receive email from you.  Customers who are genuinely interested in your products and / or services are more likely to engage in your business.



  Flexible design - you can send plain text, graphics or attach files - whichever seems most appropriate to your message.  The choice of design options gives you the opportunity to express your business branding.



  Scalable - Email marketing can be used to reach a larger audience or to create smaller targeted lists.



  Personalization and segmentation - You can personalize messages with email marketing.  You can also segment your marketing list so that your customers receive messages from you that interest them - this will help you increase their investment.



  Shareable - It's easy for people to forward and share your email content, enhance your reputation with words or viral marketing.  This can help impress new customers to become followers of your brand.

   Conversions and increased sales - If you have a new ad, people can click on the links and follow up on your call-to-action instantly.  Email marketing is also effective at every stage of the purchase process.  For example, you can influence someone to choose your product, nurture after-transaction customer relationships, and even encourage future purchases.



   Measurable : - You c an evaluate the success of campaign using web analytics software.  You can easily check the most different copies, subject lines and designs which is the most effective.  This allows you to customize future campaigns.

   Benchmark  :- You can compare your results against others in your i ndustry .  Lots of free email marketing benchmarking reports are available - you can find them online.  Benchmarking data can help you evaluate and prioritize improvement opportunities.



   Test before you send - A / B testing of subject lines, call-to-action, personalization, email copy, images or messages Make sure your email content is as effective as you send it.



  DISADVANTAGE :-



Spam - Commercial email or 'spam' annoys customers.  If your message is not targeted to the right people, the recipient may delete or unsubscribe from your email.  You need to make sure that your email marketing adheres to the privacy and data protection rules and that it is properly targeted to those who want to receive it.  The click-through rate for unwritten email is likely to be too low.



  Undelivered Emails - Poorly designed emails will not be delivered.  Emails using key spam keywords or email content in the subject are likely to be filtered by email software and internet service providers.  If you don't update your marketing lists, you'll find the wrong email addresses so your messages won't reach the right person.



  Design Problem - Your email needs to be designed to look like this across multiple devices and email providers.  You can trade off between design and functionality.  Some people choose to receive only text emails, if so consider what your message will look like.

  Size Problem - Files need to be small enough to download quickly.  Emails with too many images can take a long time to load if you lose your audience's interest.



  Resources and Skills - For a successful email campaign you need to make sure you have the right copy, design and marketing list.  If you do not have time at home, consider outsourcing some of these components.