What Is Digital marketing in 2020

   
    Do your work in the world of drama and with the expectation of earning full money from your job, but the fact is that you really get more money, now you have 0% thinking mentality because you know that there are no jobs in the present life.  Getting paid for what you're really capable of.  So, the world is looking at the digital platform.  What is digital platform or marketing in today's society.

  Digital marketing is about using new technologies to promote products and services on online platforms like smartphones, computers, social media.  Digital marketing reaches out to people who use online platforms to show their ads, motivating them to work less with more productivity.


  Why is digital marketing important?

  Marketing is constantly connecting with the audience at the right time and in the right place.  Right now it means meeting them where they are spending their time now.  Digital media is so pervasive today that users have information anywhere and anytime they want.  Gone are the days when people got messages about your services or brands or products and included what you need to know.  People want organizations or companies that they know, communicate that are relevant and personalized, offer customized to their preferences and needs, and brands that they can trust.

  Digital media is a regular source of evolving news, social interaction, shopping and entertainment.  Consumers are currently exposed not only to what your firm or organization says about your brand, but also to what friends, media, surveys, and relatives are saying.  What's more, they may have more faith in you than you do.

  What are the types of digital marketing?


  1) Search engine optimization

  2) Search engine marketing

  3) Content marketing

  )) Click Pay

  5) Email marketing

  6) Social media marketing

  7) Affiliate Marketing

  8) Quick messaging marketing

  9) Radio advertising

  10) TV advertising


  Search Engine Optimization (SEO)

  The process of optimizing a website to rank higher in search engine results pages for a specific set of passwords is known as search engine optimization (SEO). 

 SEO Advantages :

  Websites

  Blog

  Infographics





  Search Engine Marketing (SEM)

  One type of web marketing that involves advertising on websites where you increase your SERP primarily through paid advertising is called search engine marketing.  Google makes it much easier to track how your ad works, with local translated ad capabilities and great metrics.


  Content marketing

  It is a form of marketing in which we focus on creating, publishing, and distributing content to a specific online target audience.  This is an important pillar of modern SEO and helps you get attention on social media.

  Content can be of any variety and type with specific text content

  Video-based content comes in ex-player, generic video, and animated content.

  Audio optimization played an important role in content and optimization a year ago and this year too it will play an important role in increasing interest for readers and taking more people.

  Infographics and images not only provide explanations but also generate interest in the user.  If you can use the image with the right message, users will definitely want to buy from you.


  Pay-per-click (PPC)

  The method of increasing traffic to your website by paying the publisher every time you click on your ad is known as pay-per-click (PPC).  Google AdWords is the most common form of PPC that allows a user to pay for a Google SERP top position.  Other channels we can use PPC are:

  Paid ads on Facebook

  Popular tweets on Twitter

  Sponsored messages on LinkedIn


  Email marketing

  Many companies or organizations use email marketing as a way to communicate with their users.  Email marketing is a marketing method for lead generation more than any other method of marketing.  We can increase sales and conversion rates through email marketing.


  Social Media Marketing (SMM)

  It promotes content and brand on social media channels to increase traffic, create business leads and promote brand identity.  Channels we can use for social media marketing are:

  Facebook

  Twitter

  LinkedIn

  Snapchat

  Instagram

  Google+

  Pinterest


  Facebook -

  We use the " what's app number” of Facebook, Instagram, Messenger and WhatsApp throughout our day.  Facebook takes this opportunity to deliver highly targeted ads to us.

  You can target based on their age, gender, city, mobile phone they're using, the network they're running on - 4G, 3G, WiFi

  The college he went to, the year he graduated.

  The habit / behavior of buying them on the internet.

  Their likes, dislikes and lots of interesting points.

  Interesting posts that engage the audience are more shared and reach higher people.  Facebook has reduced organic reach.


  That’s where it was interesting.  There are millions of small websites that have millions, thousands, thousands or more viewers.


  Google -


  Website owners where Google has rented space to display AD on their website and will be paid by Google.

  Businesses that want to advertise.


  LinkedIn -

  People on LinkedIn are usually professionals.  So you will often find businesses selling their software - sales automation, marketing automation, HR services, web development.

  I haven't experimented with LinkedIn AD yet.

  Twitter -

  Usually content websites, news websites and online magazines actively advertise on Twitter.

  I haven't experimented on Twitter Eddie yet.


  Pinterest

  Businesses have more versatile, affordable, and effective marketing tools that convert more leads, increase traffic to their websites, and increase brand awareness for use.  Furthermore, Pinterest users have the highest purchasing intent of any other social media users. Using Pinterest allows your business to do just that.  When your customers are looking for inspiration or solutions, your organization may be there to help them achieve what they want.  However, you need to be strategic with your PIN.  It's easy to get on the platform and start saving pins anywhere


  Affiliate marketing


  One of the most popular ways for people to make money online is affiliate marketing.  You can get passive income from fillet marketing.  Marketing Philatelic marketing is a form of digital marketing where one person partners with others to earn commissions for the traffic generated by the person conducting the business.  This is working for affiliate marketing bloggers, as they can write a variety of articles on a given topic naturally include affiliate links.


  Instant messaging

  In today's world we often use internet, whatsapp, facebook, messenger, instagram etc.  We are using similar online platforms.  On that side we always share massages which is more effective than believing in what someone sent, so it is more reliable to read what is massaged every day and people will see your product or brand and maybe they will buy it or build trust in the product.  .

  Radio marketing


  There are two traditional types of marketing media known as broadcast television and radio broadcast.  You can create and distribute ads on various local TV and radio stations.  Radio is usually the most affordable option for a local company because you often have to.  A few hundred ads can be found for 1000.

  Why is radio marketing still a lucrative tool for business?

  Radio is one of the few types of advertising that allows the brand to have greater control over who gets the ad and when.  Radio spots can only be run on local stations and programming, or they can be distributed to a large national audience.

  Television advertising (TV)

  AS, we all know how addicted we really are to TV in our daily lives.  People spend their time on TV channels in at least one day and we get our products to as many people as possible in a very simple way.

  Conclusion

  The world is moving towards digital marketing, therefore, understand the new opportunities and get your business to a higher level.